working with blacklight
working with blacklight
blacklight productions believes the best way to realise a creative goal is through a close relationship with our customers. blacklight's customers are not just a job-card, they are our top priority. The reality is this is the only way to achieve a result that successfully resolves project requirements.
blacklight productions creative method
Initial Consultation
An introduction to new customers
- Meet to discuss project and assess organisation fit
Creative Brief
- Project Description
- Business & Marketing Objectives
- Target Audience
Demographics, buying habits etc. - Style, Tone & Image
- Current Audience Mind Set
Existing audience perceptions of brand - Key Audience Message
Compelling take-home message for audience - Stakeholders, budget, timeline
Gather Materials
- Branding collateral (logos etc) in appropriate format for use in project
- Existing corporate ID such as brochures to be used as style guide
- References to other material to be used as style guide
Choose Technology
Choice of technology / media will occur throughout the early stages of the project, but should be finalised by now.
- Internet technologies such as CMS, Flash, interactive PDF etc.
- Print specs
- Additional technologies such as 3D modelling, Director etc.
Design Mockups
- Graphic representation of finished look and feel
- Generally several options based on brief
- First point of sign off from client
Functional Prototype
- HTML template, Flash screen
- Fully realised code for a small part of the project
- Second point of sign off from client
Draft Development
- Iterative process, from rough draft to production candidates
Completion
- Project delivered to production standard
