blacklight productions believes the best way to realise a creative goal is through a close relationship with our customers. blacklight's customers are not just a job-card, they are our top priority. The reality is this is the only way to achieve a result that successfully resolves project requirements. blacklight productions creative method Initial Consultation An introduction to new customers Meet to discuss project and assess organisation fit Creative Brief Project Description Business & Marketing Objectives Target Audience Demographics, buying habits etc. Style, Tone & Image Current Audience Mind Set Existing audience perceptions of brand Key Audience Message Compelling take-home message for audience Stakeholders, budget, timeline Gather Materials Branding collateral (logos etc) in appropriate format for use in project Existing corporate ID such as brochures to be used as style guide References to other material to be used as style guide Choose Technology Choice of technology / media will occur throughout the early stages of the project, but should be finalised by now. Internet technologies such as CMS. Print specs Design Mockups Graphic representation of finished look and feel First point of sign off from client Functional Prototype HTML template Fully realised code for a small part of the project Second point of sign off from client Draft Development Iterative process, from rough draft to production candidates Completion Project delivered to production standard
