blacklight productions believes the best way to realise a creative goal is through a close relationship with our customers. blacklight's customers are not just a job-card, they are our top priority. The reality is this is the only way to achieve a result that successfully resolves project requirements.

Read more to find out about blacklight productions creative method, and what to expect when working with us.

blacklight productions believes the best way to realise a creative goal is through a close relationship with our customers. blacklight's customers are not just a job-card, they are our top priority. The reality is this is the only way to achieve a result that successfully resolves project requirements.

blacklight productions creative method


Initial Consultation
An introduction to new customers

  • Meet to discuss project and assess organisation fit

Creative Brief

  • Project Description
  • Business & Marketing Objectives
  • Target Audience
    Demographics, buying habits etc.
  • Style, Tone & Image
  • Current Audience Mind Set
    Existing audience perceptions of brand
  • Key Audience Message
    Compelling take-home message for audience
  • Stakeholders, budget, timeline

Gather Materials

  • Branding collateral (logos etc) in appropriate format for use in project
  • Existing corporate ID such as brochures to be used as style guide
  • References to other material to be used as style guide

Choose Technology
Choice of technology / media will occur throughout the early stages of the project, but should be finalised by now.

  • Internet technologies such as CMS, Flash, interactive PDF etc.
  • Print specs
  • Additional technologies such as 3D modelling, Director etc.

Design Mockups

  • Graphic representation of finished look and feel
  • Generally several options based on brief
  • First point of sign off from client

Functional Prototype

  • HTML template, Flash screen
  • Fully realised code for a small part of the project
  • Second point of sign off from client

Draft Development

  • Iterative process, from rough draft to production candidates

Completion

  • Project delivered to production standard