google campaign management

Google adwords campaigns are an excellent marketing tool for many businesses. An extension of the google search engine, adwords are paid advertisements that show up in the right hand side of search results. You choose the search terms that are relevant to your ad, and offer a bid for each time the ad is clicked. You only pay when someone clicks your ad and visits your website, and you can set a limit per day for the maximum you want to spend.

This is a great way to attract targeted web traffic to your site. More importantly these visitors are actively searching the internet for the products and services you are offering, and likely to be ready to purchase. It is low cost, low risk and massive exposure.

Google Analytics
We also set up Google Analytics on websites we develop. This powerful tool provides detailed information on traffic to your site including how many people visit, where they are from, how they found you, what pages they visited and how long they stayed there, and how they navigated the site. This can provide invaluable metrics to help you improve site layout and usability.

Google Adwords + Google Analytics
Google lets you combine the power of these two technologies to measure "Conversions". A conversion might be a sales enquiry, a newsletter subscription or a product sales. You can measure how many of your Google Adwords click throughs actually result in a conversion. Even better, Google can choose the adwords keywords that are getting the most conversions for you and use them more often, resulting in the most effective and economical advertising.

Please contact us to find out more about how we can help you with your Google campaign.