Search Engine Optimisation - SEO - Overview
The internet has now become the prime method of marketing for many businesses. For most others it is also a key component. But this also means there is a huge amount of competition for businesses to attract visitors to individual websites. And the simple fact is, the best way to be noticed on the internet is for your site to be ranked on the front page of Google™, whenever someone enters keyword search terms that match your business.
Search Engine Optimisation, or SEO, is the process we use to make your website highly visible to search engines like Google. To increase your rankings we make sure your content and product offering is accurately reflected by specific keyword terms search engines will recognise.
The way a search engine like Google ranks websites is a highly guarded trade secret, but the fundamental principals are well known, and there are a variety of strategies employed by various companies to return a high search ranking.
Blacklight Productions employs the best industry standard techniques to optimise your search engine ranking. And by that, we mean we listen to Google. What Google tries to do is deliver the best targeted content to their search engine users, and Google's search engine is completely dedicated to that task. So the most basic SEO rule is to make sure your content is directly relevant to your intended audience.
Another response Google rates highly is your bounce rate - the length of time a user stays once they click on your site from the search window. The longer your visitors stay the more relevant the site content is their search.
Blacklight does not employ any techniques prohibited or frowned upon by Google, such as hidden text, misleading keywords, server "link farms", or link exchange systems that are not based on genuinely compatible content. Google can and does block sites that use these techniques. Getting your domain relisted afterwards is a time-consuming process that can cost you business. Be wary of companies that offer guaranteed results at high prices, as they often employ these techniques.
We undertake a keyword analysis of potential keyword combinations to make sure you are targeting the keyword search terms that will convert visitors to customers on the basis of relevance and chance of success. We employ professional SEO copy writers to write targeted website copy that reflects your sales message in tone and style, and incorporates your keyword strategy.
The final copy is then incorporated into the website using specialist techniques to make sure the keywords are reflected in meta tags, page headings, and site links.
Once your site is ready for prime time, we make full use of the Google™ suite of tools to ensure the content is indexed as fast as possible with Google Webmaster Tools™. We get the traffic flowing immediately with Google Adwords™ campaigns, and we monitor website traffic and activity with Google Analytics™. We provide regular reports to ensure you stay on top of your website activity, and your site stays on top of the search results.
