blacklight productions believes the best way to realise a creative goal is through a close relationship with our customers. blacklight's customers are not just a job-card, they are our top priority. The reality is this is the only way to achieve a result that successfully resolves project requirements.


blacklight productions creative method

Initial Consultation
An introduction to new customers

  • Meet to discuss project and assess organisation fit

Creative Brief

  • Project Description
  • Business & Marketing Objectives
  • Target Audience
    Demographics, buying habits etc.
  • Style, Tone & Image
  • Current Audience Mind Set
    Existing audience perceptions of brand
  • Key Audience Message
    Compelling take-home message for audience
  • Stakeholders, budget, timeline

Gather Materials

  • Branding collateral (logos etc) in appropriate format for use in project
  • Existing corporate ID such as brochures to be used as style guide
  • References to other material to be used as style guide

Choose Technology
Choice of technology / media will occur throughout the early stages of the project, but should be finalised by now.

  • Internet technologies such as CMS.
  • Print specs

Design Mockups

  • Graphic representation of finished look and feel
  • First point of sign off from client

Functional Prototype

  • HTML template
  • Fully realised code for a small part of the project
  • Second point of sign off from client

Draft Development

  • Iterative process, from rough draft to production candidates


  • Project delivered to production standard